Content is king. Having great, unique, useful, and relevant content on your website is one of the biggest factors to successfully ranking locally and generating quality leads from search engines.
Long gone are the days of writing a few paragraphs of content and mentioning your target keyword 20 times. Search engines frown upon this tactic – called keyword stuffing – and instead greatly favor websites that have plenty of useful content that is original.
If your content isn’t seen as being of good quality in the eyes of Google and other search engines, there is a good chance your site will lack in rankings and thus decrease the number of leads. Additionally, creating engaging and relevant content offer other user and search engine benefits.
For example, having great content will mean that people spend more time on your site because they’ll want to read the entire text, which decreases a website’s bounce rate (which Google takes into account for rankings). Having content that people find useful and helpful will also increase the chances that they’ll share it on their own social accounts, which will boost the number of hits your site receives and creates additional links to your website.
There are so many benefits and reasons why having unique, engaging, and relevant content is an absolute necessity for attracting customers and winning over the search engines.
Don’t waste another day writing low-quality content. Let us help you!