——— What is Local SEO?
Local SEO is the process of optimizing both a website and local business listings (such as on Google, Yelp, Facebook, etc.) to improve the online visibility and presence of a business’ physical location.
So, rather than pulling out the phone book (remember those days?), people are now using their smartphones, computers, and tablets to look for products and services.
When people are looking for a specific product or service, it’s the businesses who have an optimized website and local business listings that are going to be getting the calls and traffic. This is because they are highly visible with a great online presence where people are searching.
Think of it like this:
Everybody is different and will likely use different methods to search for products and services. Most will use Google, but some will use search engines like Bing, Yahoo, and DuckDuckGo, while others may look on platforms such as Yelp, FourSquare, or Apple Maps. While Google is the top dog when it comes to where people are searching for specific products, services and businesses, it’s easy to understand why it is crucial for a business to have a remarkable online presence.
Simply put: If your business and website aren’t showing up for the products and services you offer, then your competitors will be and that’s where the customer will visit, call, and purchase from.
That’s a substantial amount of business you would be missing out on.
——— Google Is Constantly Changing… And You Need To Be Too
Google is constantly changing the way users interact with a business in the search engine.
In the beginning, a simple Google Business page was where people could find your hours of operation, address and phone number. Today, in addition to being able to find that information, users are now able to see business descriptions, view popular times customers are at your location, and read posts directly from your business.
The landscape is changing at a fast pace, and if you don’t keep up you will quickly fall behind.
——— What does this mean for my business?
EverGrow offers Search Engine Optimization (SEO) services on an ongoing basis to help your business grow and attract the type of customers that matter most: local customers. If people are searching for a product or service that you offer, why let your competition get all the attention?
Local SEO (which we also like to call Search Presence & Visibility Management) can be extremely beneficial for small business owners and is a must-have if you want more business than your competition.
For example, if somebody is searching for “Guelph physiotherapy”, you need to show up in the Local 3-pack as that’s where people are clicking the most. Our Local Program is designed to increase your online visibility by getting you ranked in the top of local search results for targeted keywords that relate to your business, all while growing your overall online visibility.
With how Google is progressing by allowing users to interact more than ever on a Google Business page, maintaining an updated, accurate, and engaging presence is critical.
How can you do this?
We use proven techniques to grow your online footprint and boost your relevancy on search engines to get ranked. After all, 75% of people will not scroll past the first page of search results when they’re looking for something. We also use a heavy geographical-focused content strategy that specifically targets people in your area who are interested in what you are offering.
If you want more leads, more quality customers, and more online visibility, our local SEO services will help put you in position for long-term success.